ml haynes design

Cheng Design | 2006

• Managed interactive team in charge of developing and maintaining portfolio web site (design) and ecommerce web site (products), including strategy, usability, interface design, implementation and search engine optimization
• Managed all marketing and advertising communications for internationally acclaimed architectural design firm and product development company, including public relations, media planning/buying, traditional and online marketing campaigns
• Developed and distributed all press materials
• Write press releases, working with editors to ensure optimum exposure
• Monitor all press and repurposing of coverage to support and increase Web site SEO

Projects: user-interface, digital/interactive design; press relations; print advertising, collateral and direct mail; exhibit and trade show graphics; self-promotion materials