ml haynes design

Finally got the call and couldn’t be more excited. As allowed, I’ll use this forum to post my experience putting my superpowers to use for good.

Check out this fantastic organization, The Taproot Foundation. Think about joining me and many others who will do it pro bono.

Now screening in select art-house theaters across the U.S. is an 86-minute documentary entitled, “Art & Copy.” No stranger to the documentary genre and familiar with commercial film as advertising, director Doug Pray points the camera at ad legends and affords us, the viewers, an opportunity to see and hear from the creators of iconic campaigns and cultural game-changers.

I sought out the film, having heard about its release post-Sundance, and found myself sitting in a tired, old movie house amongst what appeared to be kindred spirits. There’s a certain stature to advertising creatives — or I like to think so — and we all seemed to carry the same attitude of reverence for the masters in front of us with a touch of show-me-something-new cockiness. All casual and laid back, but all knowing and up front about it. I was actually surprised at how many of us showed up for a Wednesday 8pm showing. I thought we’d all still be hunched over our keyboards, working out one last thing before the holiday.

I was also surprised to learn about two amazing women who pioneered this testosterone-heavy business — Phyllis Robinson and Mary Wells. It’s not often that women or their work are showcased, but here they have quite a bit of screen time. Robinson, the first copy chief at Doyle Dane Bernbach and originator of the “Me Generation,” speaks gracefully of how her process was not so much one of complete creation but of reflection. Mary Wells, first woman to own and run an ad agency, first female CEO to take a company public and creator of the “I Love New York” campaign, describes how an ad campaign turned into a complete re-branding and changed an industry.

Two other favorites — Hal Riney and Lee Clow — get plenty of attention as they explain what creativity is, how it works (and doesn’t work) and what makes a brand, a company and an agency successful. Riney passed away in March 2008; Clow will retire in 2010. Both men created some of advertising’s most memorable campaigns and have some of the best backstories on those campaigns. And while each man’s distinctive style may not sync with the quick-cut, hyper-speed sensibilities of today’s creatives — and certainly the brands trying oh-so-hard to stay current — they will both be missed.

Art & Copy, a film by Doug Pray. Worth the wait. Worth the search. Order the large popcorn.

While friends and family might disagree, I have to say that all the “stuff” that I collect could be catalogued under the heading “Design Inspiration.” From the 1975 Sanrio Kitty Pencil Eraser to the torn out pages of the latest Surfer magazine, seeing something worth keeping, then keeping it within arm’s length is a work habit that I’ve polished to a professional sheen. My latest enabler is none other than Flickr, particularly the Webdesign Inspiration group.

I can’t imagine that I’ll stop collecting the tangibles that make their way across my desk and through my life, but the ability to grab and gather within this online space is such a relief. No more hunting for that old bookmark. No more searching through folders of JPGs and PNGs. No more clicking through only to find that the owner of that amazing site has either changed it completely or altogether disappeared. There’s simply no inspiration in a 404 error.

My plan is to be a good group member and post to this group. Then I think I’ll start scanning some of these bits and pieces — surf print tearouts and scraps first, as I’m on a surf kick these days — and start my own “cloud” catalog on Flickr. I can keep my “stuff,” clear my space and have access to it nearly anywhere I go. Now that’s inspiring!

Much has passed since Chicago’s failed bid for the 2016 Summer Games, but I didn’t want to miss the opportunity to pass along this invaluable resource and blow-by-blow description of what goes into such a weighty pitch. The author and advertising veteran, Jon Steel, caps 288 pages of how-to with an insider’s perspective on “the perfect pitch” — London’s winning bid for the 2012 Olympic Games.

Perfect Pitch: The Art of Selling Ideas and Winning New Business is a human and humorous examination of what feeds the advertising agency: new business. The pitch that can ignite new business and become a spark for a fruitful relationship doesn’t happen in a hasty planning meeting and certainly not if that meeting takes place mere hours before the presentation and in the car on the way to that presentation. Been there. Done that. To read Steel describe the strategic planning, tireless practice and enthusiastic performance — combined with respect for his audience and his team — is to re-engage with what can make the process so exciting and enjoyable.

In the course of his storytelling, and he has some great stories, he not-so-gently points out the pitfalls of Powerpoint, the importance of taking time out and time off, and the value of engaging and entrusting team members to do their best and shine. Steel’s scorn for the slideshow crutch that so many marketing folks lean on is keen and shared by those who sit and agonize over this unwelcome part of any presentation (much less new business pitch). He gives more than lip service to satisfying the need to return to our real lives and refuel with the precious energy that comes from time spent with family and friends. And his gracious reminder that we do best when when both stirred and supported by our peers is compelling in the truest sense of the word.

Having just re-wrapped my own online porfolio, I gave it one more go to make certain I’d left no template unturned. Today I discovered a few resources that would have come in handy last month (and the month preceding, if I’m truly honest). Thought I’d share.

Enjoy!

Creating A Successful Online Portfolio
The “less is more” message here cannot be stressed enough. I make it a point to stress this to the designers I work with and advise. Taking that medicine myself — not always easy.

48 Trendy and Fresh Web Interfaces from Deviantart
If it’s coming from deviantArt, you know it’s fresh. Always nice to have a choice sampling in one place.

deviantArt site
A great source for inspiration and amazing example of creating online community with purpose and passion.