PROCESS
- Uncovered stakeholder issues via in-depth discovery sessions
- Directed creative teams in development of comprehensive branding and identity system
- Pitched and sold ID system to Leadership Team and City Council, garnering official approvals
- Developed all digital and print materials, including website, advertising, collateral and signage
RESULTS
- City of Livermore successfully repositioned to recruit more retail businesses, residents and staff in a highly competitive marketplace
- Citywide Communications Team created to ensure consistent use and application of identity system and standards
- Costs reduced and staff productivity accelerated through the use of web-based standards, collaboration tools and templates