PROCESS
- Completed industry and competitive audit, stakeholder and customer interviews and product planning review
- Established communications plan and creative brief for long-range campaigns
- Managed design and development teams, from concept through launch, including corporate website, digital and print advertising, collateral and annual report
RESULTS
- Brand awareness and market share increased from a 17% rating to more than 85% over a three-year period
- Company gained and held a thought leadership position within the CRM space for enterprise customer and analyst populations
- Corporate communications and branding were successfully aligned to attract acquisition, achieved when Synergen became part of global leader, SAP