PROCESS
- Directed competitive audit and review
- Created branding, identity system and guidelines for activation
- Presented iterative work to stakeholders and executive leadership for approvals
- Produced digital and print launch materials, including website, advertising, collateral and business system
RESULTS
- EnCorps repositioned to recruit and fundraiser to high-value prospects in niche markets
- Business Development and Recruitment teams equipped to produce consistent and outbound communications
- Branding applied to redesigned website enabled organization to introduce new identity across all constituencies at low cost