A combination of sharply honed creative skills and business savvy translates into work that is consistently recognized and rewarded by employers, clients, customers and colleagues.
B2B Marketplace Integration
Product design and direction for online marketplace and integrated apps — start-up eHarvestHub’s product suite for data-driven logistics and supply chain disruption.
Strategic Content Marketing
Creative, art and interactive direction for upcycled and net-new content — Axway’s strategic move into building a deep catalog of relevant resource materials.
Mobile App Design + Dev
Application design and direction for sales enablement mobile apps — Bio-Rad Laboratories Life Sciences Group’s support of global initiatives to take meaningful product information directly to scientists.
Capabilities + Expertise
STRATEGY
stakeholder discovery + alignment
competitive + comparative analysis
strategic planning + roadmap development
brand strategy + narrative systems
design thinking + facilitation
CONTENT + COMMUNICATION
ux writing + content design
content strategy (web, app, multichannel)
thought leadership + editorial content
social media programs
events + engagement content (webinars, podcasts, livestreams)
video scripting + narrative development
inclusive + accessible communication
EXPERIENCE DESIGN + DEV
journey mapping + service blueprints
wireframing + rapid prototyping
interaction + interface design (ui)
design systems + component libraries
content management system (CMS) strategy
qa, uat + performance testing
analytics implementation + optimization
GROWTH + ENGAGEMENT
search engine optimization
conversion rate optimization (cro)
seo + content discoverability
paid media + performance marketing
email marketing + lifecycle automation
crm strategy + audience segmentation
integrated campaign design
Clients + Brands
ADVERTISING + DESIGN | FINANCIAL SERVICES | HEALTHCARE | TECHNOLOGY | NON-PROFIT | REAL ESTATE | RETAIL | LOGISTICS
Say hello ml@mlhaynesdesign.com or just poke around.