PROCESS
  • Completed industry and competitive audit, stakeholder and customer interviews and product planning review
  • Established communications plan and creative brief for long-range campaigns
  • Managed design and development teams, from concept through launch, including corporate website, digital and print advertising, collateral and annual report
RESULTS
  • Brand awareness and market share increased from a 17% rating to more than 85% over a three-year period
  • Company gained and held a thought leadership position within the CRM space for enterprise customer and analyst populations
  • Corporate communications and branding were successfully aligned to attract acquisition, achieved when Synergen became part of global leader, SAP